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05/26/10: GREENGUARD Invites NeoCon 2010 Visitors to "Tweet" to Compete for an Apple iPad
Contact:
Rachel R. Belew,
PR & Communications Manager
678.444.4047 or 678.548.7889
rbelew@greenguard.org
Henning Bloech,
Executive Director
678.444.4040 or 678.270.7931
hbloech@greenguard.org
The GREENGUARD Environmental Institute Invites NeoCon 2010 Visitors
to "Tweet" to Compete for an Apple iPad in its First-Ever
Social Media Contest
Dubbed
the GREENGUARD #NeoConTWEST, this exciting new Twitter-based competition
encourages social media interaction and engagement at NeoCon World's
Trade Fair 2010
(Atlanta, GA)-The GREENGUARD
Environmental Institute (GEI) announced today that it will launch
its first-ever social media contest during the June 14-16 NeoCon
World's Trade Fair in Chicago, IL.
The contest, which
will be known as and referred to by the Twitter
hash-tag #NeoConTWEST, will allow contestants to compete for a brand
new Apple iPad.
The first contestant to visit each participating GREENGUARD Certified
product manufacturer showroom at The
Merchandise Mart and document that visit by taking a photograph
of the showroom and uploading it to Twitter-using the hash-tag #NeoConTWEST
and directing the tweet to @GREENGUARD-wins.
Contestants must also state the name of the manufacturer along with
the photo.
"We think this
will be a really fun and exciting way to raise awareness about the GREENGUARD
Environmental Institute, our participating manufacturers, and the importance
of low-emitting products for healthier interiors," says Henning
Bloech, executive director of GEI. "It's part scavenger hunt, part
race. Why not have a little extra fun while walking the showroom floors?"
All visitors to
NeoCon age 18 and over-with the exception of GREENGUARD Certified product
manufacturers, Secondary Licensees, and GEI staff members-are eligible
to participate. No purchase is necessary and no sign up is required.
Just tweet and compete!
The GREENGUARD #NeoConTWEST
begins 9 a.m. CT on Mon., June 14 and runs until 5 p.m. CT on Wed.,
June 16. A checklist of all participating GREENGUARD Certified product
manufacturers will be available at www.greenguard.org
beginning June 7, 2010. For a complete listing of contest rules, see
terms
and conditions.
About the GREENGUARD Environmental Institute (GEI)
The GREENGUARD Environmental Institute aims to protect human health
and improve quality of life by enhancing indoor air quality and reducing
people's exposure to chemicals and other pollutants. As an ISO-IEC Guide
65:1996 accredited, third-party organization, the GREENGUARD Environmental
Institute certifies products and materials for low chemical emissions
and provides a resource for choosing healthier products and materials
for indoor environments. All certified products must meet stringent
chemical emissions standards based on established criteria from key
public health agencies. GREENGUARD Certification is broadly recognized
and accepted by sustainable building programs and building codes worldwide.
For more information and a complete listing of certified products, visit
www.greenguard.org.
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